What Marketing Managers and Project Managers Can Learn From Each Other (1.5 PDU)
Join Hector Del Castillo in a discussion of the value of integrating project management principles within a marketing department.
Many marketing experts fail to recognize the value of project management because they consider it a function best suited to product development, manufacturing, or as a useful tool to meet web development needs. Most marketers resist the idea of adopting project management methodologies in marketing activities. As a result, most organizations that attempt to gauge the effectiveness of marketing activities struggle to implement the right metrics to measure success.
Why You Should Attend?
- Know common traits of successful marketing managers and project managers
- Appreciate key marketing deliverables that can benefit from project management
- Understand what marketing managers and project managers can learn from each other
This is a must attend session for anyone who wants to learn how to collaborate in planning and implementing successful marketing activities that achieve positive results.
Speaker Name: Hector Del Castillo, CPM, CPMM
Hector Del Castillo helps executives, senior managers and entrepreneurs transform ideas into a great business. He has launched over 30 global products resulting in over $200M of achieved sales revenue. He has over 15 years of experience strengthening the product portfolio, guiding high performing cross-functional teams, and creating new revenue streams within product-driven organizations. As a consultant, trainer and coach, he builds capacity and capability by guiding and training product teams, improving planning processes and deploying best in class tools to make smarter decisions and get better results from product investments.
Hector is a Certified Product Manager (CPM®) and Certified Product Marketing Manager (CPMM®). He earned M.S. degrees in Electrical Engineering from the University of California at Santa Barbara and the University of Texas at El Paso and a Bachelor’s Degree in Electrical Engineering from the University of Texas at El Paso.
Hector helps founders, entrepreneurs, inventors, makers, investors, business leaders and community leaders connect, share, and learn from each other to create products customers love.
March 19, 2015, Thursday